This session will begin with a keynote by Paul Raffile, focusing on strategies to protect and support customers, particularly in cases like sextortion. The session will then feature a panel discussion on best practices against impersonation scams, with insights from Amazon on fraud prevention mechanisms and brand protection, perspectives from Interpol on identifying these scams, and contributions from Trend Micro's AI experts on detecting AI-driven impersonation tactics. A second panel will explore victim support initiatives, highlighting Amazon’s National Elder Fraud Coordination Center and the soft launch of the Scam Justice Legal Clinic, along with input from the International Justice Mission and Euroconsumers on supporting victims and enhancing consumer protection.